Sign in
Built for Google & Meta Ads

Google & Meta Ads.
A clearer next move.

Review campaign performance, research keywords and draft your next campaign in one AI workspace. See the evidence and approve each live change.

Free during preview · No credit card required

One conversation. Both platforms.Google AdsMeta Ads
Sunday Supply / ConversationILLUSTRATIVE PREVIEW
Where should I focus my ad budget this week?
Adlane Research complete

Start with the intent behind your clicks.

Before increasing spend, check which search terms bring people who are ready to buy. Here’s a useful place to start.

Search termsConversion settings
Review low-intent search terms

Separate buying intent from browsing.

Review the queries, confirm your conversion goal, then choose which terms to exclude.

Your approval comes firstReview proposal
Ask a follow-up, or plan your next campaign…
Sunday Supply

An example of the experience. Your answers use your connected data.

LESS TAB-SWITCHING. MORE CLARITY.

From “what happened?”
to “here’s the next step.”

Campaign data is only useful when you know what to do with it.
Keep the question, the evidence and the decision together.

UNDERSTAND

Ask the question behind the chart.

Explore changes in spend, search intent and creative performance. Follow up naturally, with your business context already in the conversation.

RESEARCH

Find demand before chasing it.

Explore keyword estimates, Google Trends and paid search snapshots. Keep market signals separate from your own campaign results.

CREATE

Turn an idea into a campaign.

Draft Google Search or Meta campaigns around your business goal. Review the targeting, budget and creative before anything goes live.

A QUICK START. A LASTING WORKSPACE.

Bring your website.
We’ll take it from there.

Adlane learns about your business, then helps you fill in the gaps with a few simple choices.

Find your next move
01

Start with your website

Get a starting point for your business context. Choose your goal and target market.

02

Connect your channels

Connect Google or Meta and select the ad accounts you want to work with.

03

Make your next move

Ask a question, explore the evidence and review a clear proposal. Your conversations stay organised by business and project.

BRING YOUR OWN AI ASSISTANT

Your ad data.
Where you already work.

Connect Google Ads or Meta Ads directly to an MCP-compatible assistant. Read campaign evidence, explore performance and inspect settings with read-only tools.

Explore Adlane MCP servers Use Claude or ChatGPT with your ads

BUILT AROUND YOUR JUDGEMENT

AI does the groundwork.
You make the call.

Your budget deserves more than a black box. Adlane shows the evidence, the uncertainty and the exact change for you to review.

Better context helps you decide. It doesn’t guarantee better performance.

See the exact change

Account, current settings and proposed action in one review.

Stay in control

Every live change requires human approval. New campaigns start paused.

Keep the receipt

Provider responses and saved evidence stay with the decision.

MAKE THE NEXT REVIEW COUNT

Your ads have numbers. Bring the questions.

A useful advertising conversation starts with a decision. What should you investigate, what could you change and what evidence would make the change worth trying?

01

Find out what is buying the clicks.

Use your Google Ads search-term evidence to separate relevant demand from queries that miss the offer. Ask which terms deserve a closer look, then review possible exclusions against the product you actually sell. A low conversion count alone is not a reason to block a useful query.

02

Give Meta performance some context.

Look at spend, creative and reported outcomes together. Keep the selected account, reporting period and attribution context visible as you compare results. Google and Meta can claim credit for the same journey, so their conversion totals should not be added as if they were unique customers.

03

Plan a campaign you can explain.

Bring your offer, audience and target market into the conversation. Explore keyword estimates and campaign ideas, then inspect the proposed targeting, budget and creative. Research is a starting signal; it is not evidence that a new campaign will deliver a particular return.

One business at a time. The right context every time.

A freelancer, an in-house marketer and a founder can ask very different questions of the same report. Give Adlane the business goal and the accounts that belong to it. Keep work organised in that business’s projects and conversations so a follow-up has somewhere useful to start.

When you manage several businesses, switch context deliberately. Review the account, currency and proposed settings before approval. Adlane keeps the research and discussion close to the decision, while you remain responsible for whether a change fits the business.

Use the Google Ads review checklist

BEFORE YOUR NEXT STEP

Better questions make better reviews.

What is a good first question to ask?

Start with a concrete decision and a time period: which search terms should we review, what changed in this campaign, or what would we need to check before increasing its budget?

Can I research before connecting an account?

You can begin with your website and business context. Market research helps explore demand; account-specific performance analysis needs the relevant Google or Meta connection.

What happens when I approve a new campaign?

New campaigns are created paused. Launching is a separate review, giving you a chance to check the setup before it begins spending. Existing-account changes also require your approval.

PUT THE EVIDENCE TO WORK

Start with a focused review.

Metric basics: CPM meaning and formula · what ad impressions are · reach vs impressions · ad frequency formula · CPC formula · cost per acquisition · ROAS formula · CPM calculator · ROAS calculator · all guides

GOOD QUESTIONS

A little more context.

Before you bring your ads into the room.

YOUR NEXT MOVE STARTS HERE

Give your ads a clearer direction.

Start with your website. Build from what matters to your business.

Let’s look at your business

Simple plans. Clear limits.

Three preview credits are included. One AI reply or standalone research request uses one credit. Ad spend is separate. Monthly credits do not roll over.